Consumer Goods

FMCG, retail, pricing power and household demand.

4 stories ·

All stories in Consumer Goods

  1. Sachetisation is back, and it is a margin decision rather than a marketing one

    FMCG companies have shrunk pack sizes across categories to hold price points that households still recognise.

  2. Modern trade is growing from a small base, and mostly in three cities

    Organised retail remains a low single-digit share of grocery spend, concentrated in Lagos, Abuja and Port Harcourt.

  3. Where household spending actually went as inflation ran

    Food’s share of the basket rose across every income band, and rose most in the lowest.

Showing all 4 stories.

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